About Me

 I’m Bernard de Laguiche, an international businessman and entrepreneur based predominantly in Switzerland and Brazil.

I have an exciting and varied business history, spanning over 40 years, some of which I’ll be highlighting in the blogs section here and which I’m excited to share with you.

Business journeys are never straightforward, in much the same way that one’s life is not totally straightforward, but the twists and turns along the way shape us and turn us into the people we are.

Because in business, as in life, you’re never too old to learn something new. I’m looking forwards to my new digital journey with a great deal of excitement, and only a small amount of trepidation!

I’ve been fortunate in my life, and it now takes me around the Globe on business-related journeys and adventures, which will form part of my new blogging journey, as well as stories about my business and life journey in general.

As a business leader, there’s nothing more rewarding than dreaming of a project and then seeing it come to fruition, but within those steps from concept to realisation is an awful lot of serious graft and thought, and the opportunity to get distracted, move sideways and miss your original target. 

I’m going to talk at length about my endeavours, particularly in the planning phase of projects, and hopefully, you find something useful to your own business life. All experiences are different, of course, but it’s to be hoped that by sharing mine with you I can impart a small amount of knowledge and wisdom along your own personal journey.

You can never have too much information in the business world, it is of course what you do with it that counts. So it’s up to you how you collate all the information offered here, and elsewhere across the digital world. But inspiring and educational business stories, shared freely, benefit us all as a wider business community, and I hope in some small way I can play a part in that.

So welcome to my new website, I hope you find something here to educate, inspire, or help you.